2014 Stand Up to Cancer goes digital; Halle Berry, Jon Hamm and more stars helping outAdd to Favorites | Stand Up to Cancer
Headlining this year's event are Gwyneth Paltrow, Reese Witherspoon, Pierce Brosnan, Jennifer Aniston, Halle Berry, Jon Hamm, Ben Stiller, Will Ferrell, Mark Harmon, Rob Lowe, Jesse Tyler Ferguson, Eric Stonestreet, Danny McBride, Kareem Abdul-Jabbar, Kiefer Sutherland, Italia Ricci, Bree Turner, Rob Riggle, Matt Passmore, Marg Helgenburger, Tony Hale, Dane Cook and more stars.
Also included are special performances by The Who, Lupe Fiasco & Common, Ariana Grande, Jennifer Hudson and Dave Matthews. Paltrow and Joel Gallen of Tenth Planet Productions will co-executive produce.
Instead of the traditional phone bank staffed by celebrities, the Sept. 5 telecast will feature a "digital lounge" on the set, hosted by Yahoo News Global Anchor Katie Couric. Stars in the digital lounge will reach out to viewers via phone, Facebook, Instagram and other social media platforms through an exciting new campaign called "We're Calling You" that SU2C's supporters can sign up for at werecallingyou.org.
"Since we started Stand Up To Cancer in 2008, social media has exploded, creating a whole new way to connect," says Couric, a Stand Up To Cancer Co-Founder. "So in an unprecedented way, we'll have plenty of stars reaching out to donors via social media, thanking them through Facebook messages, digital shout outs, Instagrams and tweets. In other words, this year, we are so 2014!"
The telecast will air on 31 broadcast and cable networks, plus it will be streaming on Hulu and Yahoo. It kicks off Friday, Sept. 5 at 8 p.m. ET/PT.