Aaron Hernandez loses Puma endorsement over Odin Lloyd murder charge

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It was bound to happen eventually. Former New England Patriots tight end Aaron Hernandez has lost his biggest endorsement deal. The Puma sportswear company has ended their business partnership with Hernandez, following his arraignment on the charge of murder in the death of  Odin Lloyd.

A rep for the company spoke with TMZ, confirming the end of the relationship, which saw Hernandez as the face of their "training category." The news comes one day after he was arrested for the crime.

After over a week-long investigation, Hernandez was taken into custody at home Wednesday morning (June 26). He was arraigned and officially charged a few hours later. Not long after the arrest, the Patriots announced in a statement that Hernandez was being released from the team.

While it's known that Lloyd, also a football player, was dating the sister of Hernandez's girlfriend, there has been no motive revealed yet. He is currently being held without bail.
Photo/Video credit: Boston Globe