Adrianne Curry promotes Erox, her new pheromone fragrance
We'll believe it when we smell it.
Word is, it smells like grapefruit, bergamot, pepper, lavender and amber.
Curry stars as a sexy cupid in the marketing campaign for the fragrance, which is described as a "geek's revenge" -- as in, science used for seduction.
"I wear Erox regularly, and I love getting immediate feedback on how people feel about the product across social media channels such as Facebook, Twitter and YouTube," Curry says in a statement. "It's great to see a fun product like Erox grow in popularity."