Bradley Cooper's drug commercial explained, George Clooney embraces 'Gravity'

Remember that commercial for "The Clear Pill" featuring Bradley Cooper? Viral marketing, clearly. And it turns out it's for the film "Limitless," which finds a down-on-his-luck Cooper getting a new life (and face-time with Robert De Niro) after taking a pill that lets him utilize all of his brainpower. There should be a lesson in here about not taking the easy way out, but the jarring sight of a disheveled Cooper makes us think the idea isn't half bad. [Trailer below, via YouTube]

Photo/Video credit: Relativity Media