Daniel Craig defends James Bond's Heineken drinking but calls product placements 'unfortunate'
"We have relationships with a number of companies so that we can make this movie," he tells the Huffington Post. "The simple fact is that, without them, we couldn't do it. It's unfortunate but that's how it is."
Craig adds that the Sam Mendes-directed film, is a costly venture, but the inclusion of the beer sponsor won't dictate the story.
"There's a big furor about it, but it's not what the movie's about, I promise you," Craig says. "We haven't sold out completely."
In fact, Craig goes on to say that he's a big fan of Heineken. This should come as no surprise considering the millions they're putting into the movie and into an ad campaign featuring Craig.
"It's my favorite choice of beer. I drink it every morning - doesn't everybody?" he jokes.