'Days of Our Lives' renewed
NBC has ordered up another season of the long-running soap opera, it was announced Friday (March 19). That sand in the hourglass must be indefinite.
"'Days of our Lives' continues to be a favorite of the daytime audience and we are thrilled to keep it going through its 45th season," said NBC Entertainment and Universal Media Studios, Chairman Marc Graboff. "'Days' has shown year-to-year increases in key female demographics and remains both relevant and fresh creatively."
"Days of Our Lives" premiered as a half-hour series on Nov. 8, 1965. It expanded to a full hour after 10 years. It's currently the third-longest running soap in the U.S.
Bruce Evans, Senior Vice President, Drama Programming, NBC Entertainment, added, "The producers, cast and crew have worked tirelessly to make 'Days' the ratings success it is today. Today's renewal is a true testament to all of their hard work. We could not be more delighted for them and for the multiple generations of fiercely loyal 'Days of our Lives' fans."
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Photo credit: NBC