DVR ratings: 'Elementary' and new dramas scoring well, comedies not so much

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elementary-dvr-ratings.jpgThe first full set of DVR ratings for this season won't arrive until next week, but early returns from delayed viewing in premiere week suggest a couple things.

One is that DVR users are pretty curious about the new dramas that have debuted to date -- at least the ones not named "Made in Jersey" or "The Mob Doctor." NBC's "Revolution" and CBS' "Elementary" have both added more than 3 million viewers and at least 1.1 points among adults 18-49 in the Live +3 numbers. Another CBS show, "Vegas" (2.5 to 3.2), and ABC's "Last Resort" (2.2 to 3.0) have both seen the 18-49 numbers go from so-so to solid with DVR use.

Even "666 Park Avenue," which premiered to an unimpressive 6.9 million viewers and a 2.1 18-49 rating, rose to 8.9 million viewers and a 2.9 within three days. (The drop in its overnight numbers for episode 2, however, is not good.)

Also of note: All three of the broadcast network dramas that air at 10 p.m. ET Monday -- "Revolution," "Castle" and "Hawaii Five-0" -- are among the Top 10 in viewers added in Live +3. The three shows are competing against one another, obviously, but they're also up against "Monday Night Football" and its near-exclusively live viewing audience.

The other thing that's clear in the Live +3 numbers for premiere week is that viewers are a little less jazzed about the season's new comedies. NBC's "The New Normal" got the biggest boost, adding about 1.4 million viewers (5.1 million to 6.5 million) and 0.8 to its 18-49 rating (2.0 to 2.8) within three days of its Sept. 25 broadcast. But a whopping 39 other shows added more viewers, and 17 did better in terms of 18-49 gains. Of the other new half-hours, only "The New Normal's" lead-in, "Go On," added more than a million new viewers in Live +3.

A charitable view of the DVR lift for the new comedies would say people were clearing the new dramas off their playlists first. But studies have shown most DVR users watch a show within three days -- which is part of why networks like to release their three-day numbers; they aren't an official Nielsen metric -- so any further lift "The Mindy Project" or "Partners" gets isn't likely to be very big.

The big question, as ever, remains how much DVR viewing matters to a show's fate. There have been some rumblings from network executives early this season that they may play a bigger role in determining what stays on the air than in the past, but it's anyone's guess as to how much weight they'll take.

Here are the Top 10 gainers in both viewers and adults 18-49 in Live +3 ratings for Sept. 24-30:

Viewers

1. "Revolution," +3,735,000 (9,213,000 to 12,948,000)
2. "Modern Family," +3,544,000 (14,437,000 to 17,981,000)
3. "The Big Bang Theory," +3,150,000 (15,661,000 to 18,811,000)
4. "Elementary," +3,095,000 (13,409,000 to 16,504,000)
5. "Person of Interest," +2,807,000 (14,276,000 to 17,083,00)
6. "NCIS," +2,729,000 (20,482,000 to 23,211,000)
7. "Grey's Anatomy," +2,685,000 (11,729,000 to 14,414,000)
8. "Hawaii Five-0," +2,539,000 (8,059,000 to 2,536,000)
9. "Castle," +2,536,000 (10,454,000 to 12,990,000)
10. "Glee," +2,490,000 (5,790,000 to 8,280,000)

Adults 18-49

1. "Modern Family," +1.8 (5.5 to 7.3)
t1. "Revolution," +1.8 (3.4 to 5.2)
3. "The Big Bang Theory," +1.5 (5.0 to 6.5)
4. "Grey's Anatomy," +1.3 (4.4 to 5.7)
5. "Glee," +1.2 (2.4 to 3.6)
6. "Once Upon a Time," +1.1 (3.9 to 5.0)
t6. "Elementary," +1.1 (3.1 to 4.2)
t6. "Grimm," +1.1 (1.6 to 2.7)
9. "New Girl," +1.0 (2.8 to 3.8)
t9. "New Girl" 8 p.m. special airing, +1.0 (2.8 to 3.8)
Photo/Video credit: CBS