Ellen DeGeneres explains 'eleveneleven': 'It's my ATM pin number.'

What the heck does "eleveneleven" mean?

For days now, we've been wondering what's behind the meaning of the nebulous name choice for Ellen DeGeneres' new record label, eleveneleven. Well, she evidently got asked by enough inquiring minds that she decided to give us the 411 via Twitter Friday (May 28) morning:

A lot of people have been asking me about the name of my new record label, eleveneleven. This is what it means: http://su.pr/1NBAze