'Fat-blocking' Pepsi Special hits shelves in Japan: Will it come to the US?
Pepsico has just released "Pepsi Special" in Japan. Apparently, the soda is being marketed as a fat-blocker, because it contains dextrin, an indigestible fiber that promotes weight loss by keeping you "regular."
"The 'science' to this claim is that a non-digestible starch called dextrin, which is classified as fiber is added to regular Pepsi. Dietary fiber does help to absorb dietary fat, so technically, this is true. Despite the flimsy connection, this kind [of] claim is not illegal in Japan," Today explains.
Since the health claims made by PepsiCo aren't verifiable, don't expect Pepsi Special on U.S. shelves any time soon. The FDA wouldn't be into it at all.