Further adventures in Swagland


I think I speak for all when I say I'm officially horrified by the annual (and highly contagious) Freebie Flu that infects the awards season and film festivals. But there's hope for a Swag Sickness cure. Some gifting suites are turning the marketing madness into worthy charitable ventures, much to the delight of unselfish celebrity guests.

Backstage Creations partnered with Clothes off our Backs -– the fashion charity created by Bradley Whitford and Jane Kaczmarek -- for the Golden Globes Talent Retreat. Stars such as Brittany Murphy, Courteney Cox, Jeremy Irons, "Heroes" stars Hayden Panettiere, Greg Grunberg and Masai Oka, Jenna Fischer ("The Office"), Kevin Dillon, "Lost" star Daniel Dae Kim, Henry Ian Cusick and Adewale Akinnuoye-Agbaje signed individual and group-inked Starbucks T-shirts designed by Michael Knight of "Project Runway."

Proceeds go to various charities including Pediatric Epilepsy Project, Children's Defense Fund, Cure Autism Now and various Darfur relief agencies. To bid, click here.


Up at Sundance in Park City, cashmere designer Rebecca Beeson hosted a Backstage Creations Survivor Day, which invited leukemia survivors to attend and be gifted/pampered like the festival's stars. "It was so much fun for them to  get the full-on celebrity treatment," says Karen Wood of Backstage Creations. "These are people from Salt Lake City, and they're definitely not jaded stars who take this special treatment for granted. They were just thrilled!"

The survivors even got to rub elbows with stars such as Sienna Miller, Robin Wright Penn and Adam Brody, who donated their gift suite booty to the Leukemia & Lymphoma Society. For fans of "Factory Girl," Sienna's signed Dooney & Burke bag -– filled of goodies --  will be up for auction next week (projected date Feb. 7) on Charityfolks.com.

Check out the goodies: Rebecca Beeson cashmere sweater, Moissanite by Charles & Colvard earrings (retail $4,000), Tahitian Noni Teas and Pomega5 skincare.

And here's more adventures in Swagland: