Gwen Stefani: Is her Harajuku Mini line the next Missoni for Target?
As of 9 a.m. PT on Sunday morning the Target website was still up and running so some lessons have been learned.
The Harajuku Mini section of the site features a virtual paperdoll that can be dressed up in a variety of the line's tops, bottoms and dresses. There's something for kids ranging from 6 months to 16 years and the price points are all an affordable $3.999 to $29.99. Or at least they're affordable until they sell out and show up on eBay.
"I've always been inspired by the cool children's clothing in Japan, but it was always so hard for me to find it here," says fashion plate Stefani, mother of two herself. "Now all the moms can get their hands on it!"