Heart Attack Grill spokseman, Blair River, dead at 29

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Who says there isn't truth in advertising? Blair River, the 575-pound man who made a name for himself pitching for Phoenix, Arizona's Heart Attack Grill, died March 1 at only 29 years old.

It doesn't appear to be the result of a heart attack -- The Arizona Republic reports his demise was "possibly from contracting pneumonia after a bout with the flu" -- but Blair appeared in ads that joked about premature death for years.

Blair's spots for the grill ended in a mocking medical advisory, warning of possible "sudden weight gain," "tooth decay," "stroke," and "mild death."

Not that funny -- and definitely not in hindsight.

"Cynical people might think this (River's death) is funny," restaurant founder Jon Basso tells the Arizona Republic. "But people who knew him are crying their eyes out. There is a lot of mourning going on around here."

It's hard to imagine anyone finds the death funny. But the non-cynics among us might expect a little more accountability from a restaurant than "free food for patrons over 350 pounds."

Photo/Video credit: Heart Attack Grill