Whatever you think of Honey Boo Boo, anyone with a little girl who loves traditional dress-up could relate.
Sure the family in TLC's "Here Comes Honey Boo Boo," the Wednesday reality show, is specific to the rural Deep South -- McIntyre, Ga., to be specific. But little girls who love pink and sashay about twitching nonexistent hips are drawn to the same pinks and purples, frills and flash that Alana, aka Honey Boo Boo, is.
Her mother, Mama June, allows Alana to pick her own wardrobe.
"She dresses in whatever she wants to dress in," June tells Zap2it.
And anyone with a girl convinced that there is never enough hot pink or hearts in an outfit will understand. June has no problems with her daughter's choices when Alana mixes any colors or patterns.
"She loves to shop at Justice," June says of the store that caters to tweens and used to be known as the Limited Too.
"She picks out all of her clothes, whatever she wants to wear," June says. "Let her express herself -- as long as it's not revealing or too short."
Initially, Honey Boo Boo was on the pageant circuit, and last season's episodes showed her competing in various beauty contests.
June, who knows how to pinch a penny, has mentioned how expensive it is to do these pageants. But she found ways to make ends meet so her youngest could compete.
An average pageant dress costs her $1,800, June says. Her aim was to use them in several pageants, but the girl's interest in pageants is waning. The dresses are custom made for Honey Boo Boo.
Like any beauty pageant contestant, Honey Boo Boo wants to make a statement with her outfits. Ideally, she searches for "something somebody else doesn't have," June says.
The best outfit is "more bigger, more better and more glitzier."
Professional hairstylists create Honey Boo Boo's fancy coiffures for the pageants. But for every day, for hanging out at home with three older sisters and a new niece, June does Honey Boo Boo's hair.
For herself, June does not go in for anything fancy. She is usually in a T-shirt or blouse and pull-on pants.
"Whatever I fit comfortably in," she says. "I don't spend a lot of money with my clothing. It is mostly for my kids."
June shops at Wal-Mart and Kmart.
This season, Honey Boo Boo is not "as interested in pageants," June says. "Whatever path she chooses, I would follow."
And for those moms still on the pageant path, June can offer advice, having spent a lot of money, time and effort helping her girl.
"Win or lose," she says, "be there for your daughter. It is all about having fun. For me it was, when Alana tells me 'I don't want to do something' -- don't do it! For me it is all about my kids. I become second."
Photo/Video credit: TLC