H&M taps David Beckham for first Super Bowl ad
The Super Bowl airs Sunday, Feb. 5, which will coincide nicely with the launch of the line on Feb. 2. The line will feature nine different styles of underwear - four styles of briefs, three tops, pajamas bottoms and long johns.
The print ad is already available. Beckham says of the underwear line:
"Collectively with my design team we spent time working on the feel, fit and style to ensure the product is not only something I would wear but one which I would be proud to put my name to. I always want to challenge myself and this was such a rewarding experience for me. I'm very happy with the end result and I hope H&M's male customers will be as excited as I am."