James Bond to swap out iconic martini for beer in new film
Ad Age is reporting that 007 is trading down from his normal shaken, not stirred, vodka martini and throw down a Heineken brewski in "Skyfall." Daniel Craig, who plays Bond in the series, will also star in an ad for the brewer to coincide with the film's Fall 2012 release.
Heineken marketing exec Alexis Nasard says in a release, "When two great brands like Heineken and James Bond join together, excitement is guaranteed. We are confident our activation plan will ignite the conversation with our consumers and film viewers."
But the question is, will fans believe someone as classy as Bond drinking something as pedestrian as beer?
To remember the days that were, here's a collection of various James Bonds ordering his iconic beverage...