J.C. Penney revamp: Ellen DeGeneres partnership, 'Fair and Square' pricing

ellen-degeneres-getty.jpgRetail store J.C. Penney is doing a bit of an overhaul of its chain of stores and one of the main changes is that it is partnering with popular talk show host and comedian Ellen DeGeneres, the company announced Wednesday (Jan. 25).

Michael Francis, President of J. C. Penney Company, Inc., says, "Ellen DeGeneres is one of the most fun and vibrant people in entertainment today, with great warmth and a down-to-earth attitude. The millions who watch her on television and follow her through social media relate to her and trust what she has to say."

"Importantly, we share the same fundamental values as Ellen," Francis continues. "At J.C. Penney, we couldn't think of a better partner to help us put the fun back into the retail experience. Moving forward, we'll be focused on being in sync with the rhythm of our customers' lives and operating in a 'Fair and Square' manner that is rooted in integrity, simplicity and respect. We're thrilled that she's joining our team to help convey the exciting transformation under way."

And Ellen herself adds, "One of my first jobs was at a J.C. Penney in Metairie, Louisiana. You know what - I don't think I ever clocked out on my last day. I should look into that. Anyway, I'm so excited to be back working with the company. They have an incredible vision for the future and are completely re-inventing themselves to become America's favorite store. And most importantly, I'm gonna get my employee discount again. Hello new pillows!"

This new "Fair and Square" approach includes three types of prices. Everyday, regular prices, which are always great; Month-Long Values, even better prices on the things you need now; and Best Prices, J.C. Penney's lowest prices, which always happen on the 1st and 3rd Fridays of every month as the store makes room for exciting new merchandise.

Rather than inundating the customer with a relentless series of sales, coupons, rebates and retail gimmicks, the store will host 12 promotional events each year, on a monthly calendar. Each month will include even better values on the things customers are looking to buy during the month and a host of exciting products and services that are unique to the month.

Photo/Video credit: Getty Images