Jesse Eisenberg suing Lionsgate for 'Camp Hell' false advertising

jesse-eisenberg-camp-hell.jpgIf you saw a DVD with this cover, you'd assume that "Camp Hell" is a cheesy horror flick starring "The Social Network's" Oscar-nominated Jesse Eisenberg, right?

Wrong.

Eisenberg shot a five-minute cameo for the religion-themed "Camp Hell" in 2007, as a favor for a friend. A five minute cameo, he believes, that doesn't warrant his photo on the DVD cover or his name above the title of the film.

According to EW, Eisenberg is currently suing Lionsgate and Grindstone Entertainment, the distributors of the film, for falsely advertising him as the star of the movie. He says he shot his brief cameo in one day and received a paycheck of just $3,000. He believes that Lionsgate is exploiting his likeness, now that he's developed a significant fan following, to sell the movie on false grounds.

"Eisenberg is bringing this lawsuit in order to warn his fans and the public that, contrary to the manner in which Defendants are advertising the film, Eisenberg is not the star of and does not appear in a prominent role in 'Camp Hell,' but instead has a cameo role in 'Camp Hell,'" reads the suit.

The actor is concerned that "Camp Hell" could be damaging to his reputation -- not because it's a bad movie, but because he doesn't want people to think he's cool with the marketing strategy. His attorney notes, "Eisenberg's reputation and good will with the public and his fans will be severely harmed if they are duped into purchasing a copy of the 'Camp Hell' DVD as a result of false advertising by Defendants that it is a horror film starring Jesse Eisenberg."

We sort of love Eisenberg for this. Most actors would sue for not enough cover coverage.

Photo/Video credit: Lionsgate