Justin Bieber gets the Beatlemania treatment for MTV VMAs

MTV and Justin Bieber are going back into the past -- like, way back, even before YouTube -- to hype the 2010 Video Music Awards.

The Bieber-ific promo for the VMAs will debut on-air Monday night (Aug. 16), but you can view it here right now. The black-and-white spot evokes an old-school newsreel (kids: Ask your parents what those are) to chart his rise from unknown kid in Canada to pop star and VMA nominee.