Katie Holmes makes first official post-Tom Cruise appearance and faces forward with Bobbi Brown
At 33, she's just been named Bobbi Brown's first celebrity spokesperson ever, in the 21-year history of the makeup line.
A full-blown campaign will launch next spring, with photographs shot by Tom Munro. She'll also serve as the brand's "muse," and will collaborate with Bobbi Brown on a color capsule line to launch next year. WWD estimates that she'll make between $2 million and $3 million over the course of the multi-year deal.
"We weren't looking for a celebrity, just a cool, amazing woman who would fit with our brand. And she's just ridiculously naturally beautiful," says Brown, who is doing the makeup for Holmes' Fashion Week showing of her Holmes & Yang line.
"I think it's amazing that Bobbi found a hole in the marketplace and said, 'I'm going to do something about it. I'm going to create a line for real women who want to look pretty and have it be easy,'" Holmes adds.