Living Proof: Jennifer Aniston becomes partial owner, spokesperson for hair care brand
Living Proof's products were developed by scientists at MIT. Yes, hair is serious business, folks. These men put on their lab coats and spent a year and a half discovering ways to give hair more body and less frizz.
"You want to be part of something that's exciting and authentic," Aniston telss the Wall Street Journal. "You can't get more interesting than these scientists."
Jen will give her input on package design and new products, as well as front an ad campaign that goes live later this year.