'Mad Men' gets August premiere date

Madmen_cast_290 AMC has announced the third-season premiere of "Mad Men," and as expected the Emmy-winning drama will return in mid-August.

The new season will kick off at 10 p.m. ET Sunday, Aug. 16, with an episode that features limited commercial interruptions. The cable channel will run a marathon of season two on Monday, Aug. 10, and both seasons will also be available on demand over the summer.

The show began production in early May, at which time Twitter-fueled rumors of an Aug. 16 premiere date surfaced. Jared Harris ("Fringe," "The Curious Case of Benjamin Button") has joined the cast as Sterling Cooper's financial officer, but as has been the case throughout the show's run, details about this season's story lines are hard to come by.

Last season ended with Sterling Cooper about to merge with a British ad agency in 1962. Whether the story picks up from that point or jumps ahead in time, as happened between the first and second seasons, remains to be seen.

The show's core cast, including Jon Hamm, John Slattery, Elisabeth Moss, January Jones and Christina Hendricks, should all be back for the new season.

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