Matthew Broderick's Honda Super Bowl ad hits the Web. Meh.
Life moves pretty fast. Or so said Matthew Broderick in the now iconic 1986 John Hughes movie "Ferris Bueller's Day Off." And he repeats the line in his new not-likely-to-be-iconic 2011 Honda CR-V Super Bowl ad.
The concept: An updated homage to Bueller, the impish high school skipper who faked a sick day to do a bunch of fun stuff in and around Chicago with his girlfriend and depressive pal. It should work, but on the first viewing it comes off as half-hearted.
Broderick, who is now 49 and far from impish, pretty much (no pun intended) phones in his performance. And although we get the super-familiar Ferris Bueller theme -- Yello's "Oh Yeah" -- we don't get much else by way of nostalgic payoff. Without Mia Sara, Alan Ruck, Jennifer Grey or even Charlie Sheen -- Broderick comes off as kind of a pathetic lonely middle-aged guy who is desperately trying to recapture his youth.
Maybe we're over-analyzing, but watch and tell us what you think.