Mitt Romney sells 'Clear Eyes Full Hearts' bracelets: 'Friday Night Lights' fans, are you buying it?Add to Favorites | Friday Night Lights
In the critically acclaimed series, which ran for five seasons, Coach Taylor ( Kyle Chandler) would use the mantra "Clear eyes, full hearts, can't lose" to encourage his team. The phrase was coined by Peter Berg.
Both President Barack Obama and Romney have used the slogan the critically acclaimed series in their campaigns at one point or another. Obama's social media team posted the mantra back in May via Tumblr, with a photo of the president throwing a football. Four months later, Romney took it much further. His team released photos of Romney and his family under a "Clear Eyes, Full Hearts" poster. He also used the phrase in several stump speeches and made it the primary banner image on the Romney campaign's Facebook page.
Berg was not amused. "Your politics and campaign are clearly not aligned with the themes we portrayed in our series," he wrote in an open letter to Romney, saying that his use of the phrase "falsely and inappropriately associates Friday Night Lights with the Romney/Ryan campaign." He even got in a dig: "The only relevant comparison that I see between your campaign and Friday Night Lights is in the character of Buddy Garrity -- who turned his back on American car manufacturers selling imported cars from Japan."
Apparently, Romney's campaign didn't get the message. They're currently selling the red, white, and blue "Clear Eyes, Full Hearts, America Can't Lose" rubber bracelets for $10 donations to the campaign.