Nike World Cup commercial deserves a second look



Nike has outdone itself with its latest World Cup commercial, directed by writer-director Alejandro Gonzalez Inarritu ( "Babel," "Amores Perros," "21 Grams") who knows a little bit about beautifully weaving seemingly unrelated incidents into a moving and fascinating narrative.

The slogan for the 3-minute video is called "Write the Future,"and it features soccer legends Cristiano Ronaldo, Wayne Rooney, Landon Donovan and Ronaldinho. There's even a cameo by LA Lakers' Kobe Bryant,  Roger Federer and Homer Simpson. Doh!