Oprah Winfrey has started the No Phone Zone pledge. It was launched on her talk show and the actual petition is on her website. Actress Nicole Richie posted to her blog: "I've signed Oprah's No Phone Zone Pledge committing to drive responsibly, and I'm encouraging all of you to do the same. I know it seems difficult, with that tiny blinking red light taunting you, indicating a new and exciting message is waiting to be read, but come on people. Is waiting until you arrive at your destination that hard? Or here's a crazy idea...pull over to the side of the road to read it."