'Parenthood' picked up for 2010-11
The network announced Tuesday (April 20) that the well-reviewed series, which has drawn decent if unspectacular ratings since its March premiere, will be back for 2010-11. It joins the network's Thursday comedy block in the safe column.
"We are so happy to welcome back this multi-layered and compelling series about an extended American family for another season," NBC Entertainment president Angela Bromstad says. "It's gratifying that 'Parenthood' continues to garner critical acclaim and is generating highly positive reaction from viewers, thanks to the fearless creativity of its producers and the extraordinary performances delivered by its ensemble cast."
So far this season "Parenthood" is averaging 7.8 million viewers per week and a respectable 3.2 rating in the adults 18-49 demographic, which is NBC's primary ratings measuring stick. Both numbers are solid improvements over the Tuesday edition of "The Jay Leno Show" (6.3 million viewers, 2.0 in 18-49) that aired in the 10 p.m. timeslot earlier in the season.
It's also a pretty heavily DVR'ed show -- through April 4, the last week for which figures are available, it's added an average of 1.76 million viewers per week and nine-tenths of a point in the demo ratings.
"Parenthood" star Peter Krause, Lauren Graham, Monica Potter, Erika Christensen, Dax Shepard, Sam Jaeger, Joy Bryant, Mae Whitman, Sarah Ramos, Miles Heizer, Savannah Rae and Max Burkholder. It's based on Ron Howard's 1989 movie (he's an executive producer of the show) and was created by Jason Katims ("Friday Night Lights").
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Photo credit: NBC