Paris Hilton's pink Bentley GT making the company see red
This $212,800 car is designed to appeal to younger drivers with (obviously) a lot of money, but Hilton isn't exactly the ideal spokeswoman. An insider tells Forbes that while the company appreciates that "celebrities and influencers" buy its cars, but "there's a certain element still buying it possibly for very different reasons: the follow-on crowd who just said, 'Well, so-and-so is driving the car, so I want one.'"
To counteract spokespersons like Hilton, Bentley's recent marketing campaigns have featured Carine Roitfeld, the former editor of Vogue Paris; polo player/model Nacho Figueras; and Peter Brant, an art expert/collector.
Bentley wouldn't be the first company to not want publicity from certain celebs. Back in August, Abercrombie & Fitch paid Mike "The Situation" Sorrentino of "Jersey Shore" to stop wearing their clothes on the show.