Patrice Wilson: The man behind Rebecca Black's 'Friday'

patrice-wilson2.jpgArk Music Factory CEO and sometimes rapper Patrice Wilson spoke with Gawker on Wednesday about his gift to the world -- Rebecca Black and her viral video hit "Friday."

You might recognize Wilson as the way-older-than-Rebecca-Black driver who shows up halfway through her video and drops a little rap. But he's also the guy who wrote "Friday." So it makes sense that he has a somewhat inflated sense of its impact.

"I believe that in 10 years from now people will look at that song 'Friday' as a historical song because it competed on the charts and it was from an independent production company," said Wilson in the interview.

He also says that he meant for the song to be annoying and cheesy, citing that as one possible recipe for pop success.

"[P]eople didn't like the song, didn't like the music video, they thought it was really cheesy," he says. "But that was the whole point, to create something that was really simple but something that sticks in people's head. To have people say 'I hate this song, but I'm still singing it.'"

Done and done.

When asked where he got the inspiration for totally winning lyrics like "Yesterday was Thursday/Today is Friday?", Wilson responded, "I wrote the lyrics on a Thursday night going into a Friday. I was writing different songs all night and was like, 'Wow, I've been up a long time and it's Friday.' And I was like, wow, it is Friday!"

He must've also been like, wow, this is fun fun fun fun.

It isn't clear from the article how much money Wilson or Black have made off "Friday," but Gawker stops short of labeling Wilson a scam artist. Adrien Chen writes, "Is Wilson a small-time musical huckster whose game was exposed by 'Friday's' viral success? Or does he sincerely want to help new talent break into the business and just has terrible taste and limited means?"

In any case, Rebecca Black is now off his hands. She's signed with a big-time manager and has plans for a full-length album.

Photo/Video credit: Ark Music Factory