PETA: Bea Arthur from the grave vs. McDonalds

bea-arthur-peta.jpgAlmost exactly a year after her death, Bea Arthur is making waves again by appearing in a PETA ad that aims to end McDonalds' "cruel slaughter practices." The ad, which is addressed to "McCruelty," features an iconic photo of Arthur from her days as one of the "Golden Girls," giving her trademark disapproving glare.

In life, Arthur was named an Honorary PETA Director. Dan Mathews, PETA VP, tells the New York Times that the ad was financed by money Arthur left to PETA in her will. Before running the ad, he got the OK from Arthur's son, Matt Saks, "who especially liked that the copy was in Bea's irreverent voice," Mathews says.