'Pottermore': Is J.K. Rowling's new venture a book, a social network, or a game?

pottermore-splash.jpgNothing like the possibility of more "Harry Potter" to get the internet worked into a collective frenzy. J.K. Rowling is set to announce the launch of "Pottermore," her latest wizard-related venture, at 7 a.m. EST on Thursday morning.

But is it possible that someone has beat her to the punch? UK Tabloid The Guardian reports that a leak from the Rowling camp has revealed the big secret. According to them, Pottermore is a scavenger hunt that begins online and ends up in the real world, leading players to actual wands hidden in various places in the US and the UK.

One resourceful fan checked in with the U.S. Trademark office, which is public record. According to her, there are six pending trademarks suggesting that Pottermore will be a website with social networking function, as well as downloadable audio/video and book merchandise.

"One is for On-line retail store services featuring audio books, electronic books, books, magazines, etc," she tweets. "Another is for toys/sporting goods (Ser. No. 77788368), also books & mags feat. action, adventure, comedy (Ser No. 77788107). Phone cards, cash cards, prerecorded tapes and discs (Ser. No. 77788098) and lots of digital/ebook things (Ser.No.77788427)."

It's possibly that Rowling and co. are just covering all possible bases.

Still, fans are holding out hope that Pottermore will be another book in the "Harry Potter" series. Though Rowling has expressed that she doesn't intend to do another Potter novel (though she's considered writing a wizard encyclopedia for charitable purposes), a YouTube tip has fans anticipating the best. The elaborate YouTube page where Rowling plans to make her announcement shows the video set at the time 0:09/1:13.

Anyone familiar with Rowling's work knows that nothing is a coincidence, and it just so happens that 9/1/13 - September 1, 2013 - would be the date that Harry Potter's son, James, would first arrive at Hogwarts.

What do you think, Potter fans? Which possibility is most likely? Weigh in below in the comments.
Photo/Video credit: Pottermore