'Ringer' premiere: Sarah Michelle Gellar's CW thriller pilot lays out seasons' worth of story

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If you tune in for The CW's new Sarah Michelle Gellar vehicle, "Ringer," during its Sept. 13 series premiere, you'll want to put down your laundry or whatever your TV-viewing multitask of choice might by.

This show is not for the casual viewer.

Following Gellar as twins Bridget and Siobhan, both trying to escape their respective pasts, the series kicks off with mistaken identities, faked deaths and mysterious motives. The twists and developments come so furiously, it seems to cram three or four episodes' worth of story into less than an hour.

What makes that particularly impressive is that it's a proposed launching pad for years' worth of storytelling.

"When we had first pitched the series, we had about three seasons percolating," co-creator Eric Charmelo told Zap2it. "Things happen at a breakneck pace, and we're trying to live up to the bar that was set up by the pilot."

Charmelo and co-creator Nicole Snyder say that pace demands many "gasp moments" in each episode. "Our writers are exhausted," says Synder.

Still, the narrative drama takes a back seat to the sisters. "At the end of the day, it's a character study about twin sisters and the nature of sibling rivalry," says Charmelo, who describes his show as a "neo-noir thriller." "It's about identity, redemption and revenge."

That means, from one episode to another, viewers' allegiances could shift from one sister to another. "Since we're playing with identity and duplicity, you never know who's the mark and who's the femme fatale," Charmelo adds. "These are two sisters who vacillate in regards to what is right and what is wrong. There is no light or dark, it's just these complex shades of gray."

Gellar, possibly slipping her sympathies, sees thing a bit more cut and dry. "I sort of boil it down to its simplest form," she says. "Bridget's story is a story of redemption and Siobhan's story is a story of revenge."

And both stories are likely to grab Gellar and genre fans alike.

For more on "Ringer," check out the Zap2it review and the below preview from the CW -- which features star Nestor Carbonell charmingly calling Gellar's character a prostitute:

Photo/Video credit: The CW