Robin Roberts' return gives 'Good Morning America' a ratings spike
Wednesday's (Feb. 20) show, Roberts' first after undergoing a bone-marrow transplant, beat NBC's "Today" by more than a million viewers. "GMA" brought in 6.1 million people for its telecast, while "Today" averaged just over 4.9 million, according to early Nielsen ratings.
"Good Morning America" also drew 2.28 million viewers in its key adults 25-54 demographic on Wednesday, edging "Today" by 36,000 viewers. "Today" finished on top among adults 18-49.
"GMA" ended "Today's" 16-year reign as the morning show ratings leader last spring and has been on top for most weeks since then, but Wednesday's margin of victory was wider than usual. From the start of 2013 through last week, "GMA" has averaged about 547,000 more viewers than "Today."