'Sharknado' getting midnight theatrical release in August
"Sharknado" created a fervor online when it premiered on Syfy on July 11, and now Regal Cinemas is hoping it can have the same luck on the big screen. The campy hit is slated to hit 200 theaters around the country on Aug. 2 for special midnight showings.
"You know how audiences have had fun with 'Rocky Horror Picture Show' over the years. If the internet reactions to this film are any indication, then our moviegoers are primed and ready to enjoy Sharknado larger than life in cinemas," Chris Sylvia, director of digital marketing for Regal Entertainment Group, says in a statement to The Hollywood Reporter. "Regal is proud to be giving our guests this chance to fuel the social media whirlwind by inviting friends to come to the show and tweeting reactions."
Ken Thewes, Regal's chief marketing officer, adds, "There's just something epic about watching these huge beasts on the big screen with your friends and family. The crowd reactions will make for a memorable experience in our theatres."
Among the theaters that will be screening the movie are New York City's Regal Union Square Stadium 14 and L.A.'s Regal L.A. Live Stadium 14. Here's the full list of participating theaters. Meanwhile, Syfy already confirmed that a follow-up film currently known as "Sharknado 2" is in the works and will come out in 2014.
While "Sharknado" certainly had a lot of people talking, it's worth noting that the film only drew average ratings for Syfy's B-movie franchise. Of course, the opportunity to see the campy hit on the big screen might be enough to sell out screens nationwide.