Apparently, Tuesday (Jan. 25) wasn't another happy day over at the MTV offices. When the ratings for Episode 2 of its American remake of
came out, it showed all the controversy didn't translate into viewers for the network.
"'Skins' is definitely in danger of being cancelled if the ratings aren't great," an inside source
tells FOX 411
. "And MTV is not going to risk losing advertisers over one show."
According to the site's sources, the mass advertiser exits could cost the network $2 million per episode. And combined with
losing about half its viewers
from the premiere -- 3.3 million viewers dropped to 1.6 for the second episode - the show will be on thin ice.
"There was definitely some kind of 'all-hands-on-deck' situation going on," a different inside source tells the site.
In response to their story, MTV issued the following statement of solidarity to the site:
Skins has earned the loyalty of fans across the globe for its thoughtful and honest portrayal of teen life today. An internationally acclaimed scripted drama, the show has been honored with a long list of prestigious awards. MTV stands by the US adaptation of Skins and the vision of its creator Bryan Elsley.
By the way, not all advertisers are running from the show. According
, one company is considering buying time on the program. The LifeStyles condom company thinks it may be
a good fit
Do you think "Skins" is worth all this trouble for MTV?