Snoop Lion: 'I'm Bob Marley reincarnated'
Snoop -- real name Calvin Broadus -- talked about the 35 days he spent in Jamaica and his spiritual awakening. Apparently while visiting the Caribbean nation, he popped into a Rasta temple and was given the new Rasta-referencing name and the Ethiopian name Berhane ("light of the world").
The new music is a far cry from rap in both sound and spirit. One song called "No Guns Allowed" sends a message of peace and tolerance.
"It's so tragic that people are doing stupid things with guns," he said at the news conference.
Snoop plans to follow up his new reggae album -- "Reincarnated" -- with a documentary of the same name and a coffee table book about his rebirth.