'Suits' Season 3 video: Apolo Ohno, Louis Litt and personal branding

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Oh no they didn't!

"Suits" Season 3 continues previewing its upcoming episodes -- after the Winter Olympics -- in a series of webisodes starring speed skater Apolo Anton Ohno. In this third episode, Louis Litt ( Rick Hoffman) tries to convince Ohno that personal branding is the way to go.

To be fair, Louis is the originator and propagator of the awesome phrase, "Litt up!" He should know a thing or two about this topic. And who wouldn't want their catchphrase to show up on a churro cart?

"Suits" Season 3 premieres Thursday, March 6 at 9 p.m. on USA.
Photo/Video credit: USA