Tanooki outrage! Super Mario comes under PETA fire. Seriously.
Apparently, in the new "Super Mario Land 3D Land" for Nintendo DS, Mario dons something called a tanooki suit -- a fur suit that gives him special powers. There is actually no such thing as a "tanooki"; it's a mythical creature created for the game. It is, presumably, fashioned after the tanuki raccoon dog.
PETA has created their own version of the game, called "Mario Kills Tanooki," an image from which shows Mario wearing a battered, bloodied animal. "Tanooki may be just a 'suit' in Mario games, but in real life, tanuki are raccoon dogs who are skinned alive for their fur. By wearing Tanooki, Mario is sending the message that it's OK to wear fur," says the PETA site.
In the game, a bloody, skinned Tanooki takes on Mario.
It seems to be a little much, considering the fact that Mario's fur is quite clearly faux. You know, since it's a game. Not real life.
(P.S. PETA, what took you so long? Mario has been using turtles and their shells as weapons since the early '80s. And he's not even sorry about it.)