Recession still NOT over: TV Guide cancels its 2009 Emmy party!
In 2005, the TV Guide Emmy party was held at the Hollywood Roosevelt. In 2006, the mag's Emmy bash was at Social Hollywood. And in 2007 the festivities were at Les Deux with Kanye West and John Legend. In 2008, the TV Guide fete was at the Kress.
But don't keep space for a TV Guide party on your Emmy night 2009 calendar.
There won't be one.
Blame the recession, the economy, you name it.
"We just looked at our event budget this year and felt we had to make some choices," says Debra Birnbaum, who predicts it will be a less frantic party scene this year.
"People are scaling back their budgets and the moving of the Emmy dates back and forth confused everyone," she said. "It makes it difficult to find venues and to book acts."
"With the move to the Nokia Theatre last year, we noticed a very different vibe to the Emmy party scene," she added.
TV Guide will still have its intimate Producers Dinner on Thursday night before the Emmys at an as-yet-unselected L.A. hot spot. It's not a press event, just an intimate dinner. Producers and writers from "House," "Lost," "Mad Men," "Two and Half Men," "24," "Desperate Housewives," "Dancing With the Stars," "Heroes," "The Closer," "The Amazing Race," "Entourage" and "How I Met Your Mother" can mix and mingle with TV Guide's senior staffers.
But rather than blow its budget on the packed Emmy party scene, TV Guide will hold a party to coincide with its big Hot List issue in early November. Expect an A-list party for a few hundred guests including hot new talent from TV's new fall season.
No names yet, but Debra did let it leak that TV Guide is still loving "Mad Men" and "True Blood," and has a new love, the comedy "Modern Family," so expect stars from those shows.
Not that TV Guide is giving up on Emmy parties altogether.
It's still planning one for 2010. Mark your calendars.
Photo: Kevin Bacon and Kyra Sedgwick at last year's TV Guide Emmy party. WireImage