'The Vampire Diaries' is the most buzzed-about show of the week: Why that mattersAdd to Favorites | The Vampire Diaries
Executive producer Julie Plec and cast members Nina Dobrev, Paul Wesley, Ian Somerhalder, Zach Roerig, Kat Graham, and Claire Holt promoted the hashtag #TVDParty. They even answered fan questions from the set during the east coast airing of "Catch Me If You Can," which aired on Thursday, January 24. The episode generated 865,000 social interactions on Twitter, Facebook, GetGlue and Viggle. (No, we didn't know Viggle was a thing, either, but... yay?)
Here's why this matters: The CW and Warner Bros. are paying attention to your online activity. That can only be good news for the shows you love -- and love to talk about. The network and studio pushed a press release to the media and promoted a blog post about the achievement. Networks' focus on Nielsen ratings is shifting as they realize that there are more effective ways of measuring a show's popularity -- which is good news for all cult hits, particularly those with middling ratings.
Of course, that's not to say that "Vampire Diaries" isn't a ratings hit by CW standards; it remains one of their most reliable shows, along with "Arrow" and "Supernatural," and isn't in danger of being canceled. But for other shows, like "Nikita" and "Hart of Dixie," social buzz can only help increase chances of renewal next season, especially with such a strong crop of pilots at the network.
So keep tweeting, liking, and checking in -- it can only help you keep your faves on the air.