Tori Spelling will be Skechers' first pair (with her son)
Tori Spelling and her 13-month-old son, Liam, will be the first mother-and-child models in Skechers new ad campaign called "Nothing Compares to Family."
She joins past Sktchers celebs, such as Ashlee Simpson, Carrie Underwood, Christina Aguilera and Britney Spears.
Skechers plans to rotate a variety of famous families throughout the campaign, featuring mothers and small children and adult celebrities with their sisters, brothers, parents and grandparents.
Wow. This is rife with celebrity family drama possibilities. Off the top of my head, I'd suggest Alec Baldwin and his daughter, Ireland, talking on the cell phone. David Hasselhoff and his daughter, Hayley, filming him with her camcorder.
And the expanding Spears family would make a great ad! Say what you will, but if there was ever a family who's really pulled together this year, it's the Spears clan. Momma Lynne Spears helping her preggers teenage daughter, Jamie Lynn, prepare for the birth of her first out-of-wedlock baby. Daddy Jamie Spears helping straighten out the life (and finances) of his troubled older daughter, Britney, who seems to have made quite a comeback, thanks to Pop. I'd give the Spears family a call, Skechers ad peeps. You've already got their number, right?
Each Sketchers ad will be tagged with a family-related charity of the celebrity's choice, such as the Juvenile Diabetes Research Foundation International or Habitat for Humanity, which builds homes for families.