TV Ratings: Giants-Bears wins big for NBC on Sunday Night Football

giants-bears-getty.jpgFast National ratings for Sunday, October 3, 2010

Apparently America is more excited about Giants-Da Bears than Jets-Dolphins, because Sunday Night Football earned NBC a much bigger win than the previous week. CBS was still safely in second place, but FOX jumped ABC for third with the help of some afternoon NFL football spilling over into primetime.

In total viewers, NBC averaged 15.3 million and a 9.2 rating/15 share in households. CBS took in 12 million viewers and a 7.3/12. FOX and ABC were neck and neck, with FOX eking out third place with 9.6 million, 5.6/9 to ABC's 9.5 million, 5.8/9.

Football likewise ruled the 18-49 demo, which NBC took with a 5.7. But FOX jumped up into second with a 4.3, followed by CBS (3.2) and ABC (2.9).


Sunday hour by hour:

7 p.m.

FOX: NFL football (14.3 million, 8.4/15)
CBS: "60 Minutes" (12.5 million, 7.9/14)
NBC: "Football Night in America" (7.2 million, 4.5/8)
ABC: "America's Funniest Home Videos" (7.1 million, 4.0/7)

18-49 leader: NFL Football (6.0)

8 p.m.

NBC: Sunday Night Football (17.4 million, 10.2/16)
CBS:  "The Amazing Race" (10.7 million, 6.3/10)
ABC: "Extreme Makeover: Home Edition" (8.6 million, 5.2/8)
FOX: "The Simpsons" (8.6 million, 5.0/8)/"The Cleveland Show" (6.7 million, 3.7/6)

18-49 leader: Sunday Night Football (6.3)

9 p.m.

NBC: Sunday Night Football (19.5 million, 11.7/18)
CBS: "Undercover Boss" (13.1 million, 7.5/11)
ABC: "Desperate Housewives" (13 million, 8.1/12)
FOX: "Family Guy" (7.9 million, 4.6/7)/"American Dad" (6.1 million, 3.6/5)

18-49 leader: Sunday Night Football (7.2)

10 p.m.

NBC:
Sunday Night Football (17 million, 10.5/17)
CBS: "CSI: Miami" season premiere (11.8 million, 7.3/12)
ABC: "Brothers & Sisters" (9.3 million, 6.1/10)

18-49 leader: Sunday Night Football (6.9)

Ratings information includes live and same-day DVR viewing. All numbers are preliminary and subject to change. Source: The Nielsen Company.

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