TV ratings: NCAA Elite Eight helps CBS win Sunday, 'Celebrity Apprentice' down

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louisville-duke-ratings.jpgFast National ratings for Sunday, March 31, 2013

CBS' coverage of the NCAA tournament Elite Eight round pushed its prime-time slate back about 40 minutes Sunday night -- and helped the network score an across-the-board ratings win in the process. "All-Star Celebrity Apprentice" scaled back to an hour for the night and saw its ratings dip a little -- although it did lead the 10 o'clock hour in adults 18-49.

On a rerun-heavy night elsewhere, CBS averaged 10.7 million viewers and a 6.5 rating/10 share in households in primetime. NBC (4.6 million, 2.9/5) came in second, beating out ABC 9(3.6 million, 2.3/4). FOX trailed with 2.5 million viewers and a 1.4/2.

CBS also led the 18-49 demographic with a 2.5 rating, well ahead of second-place NBC's 1.3. FOX scored a 1.1 in the demo and ABC a 0.9.

Sunday hour by hour:

7 p.m.

CBS:
NCAA tournament/"60 Minutes" (15.7 million viewers, 9.1/17 households)
NBC: "The Voice" rerun (3.5 million, 2.2/4)
ABC: Specials - "It's the Easter Beagle, Charlie Brown" (2.6 million, 1.5/3)/"Charlie Brown All-Stars" (2.5 million, 1.4/2)
FOX: "Bob's Burgers" rerun (1.6 million, 0.9/2)/"The Cleveland Show" rerun (2.1 million, 1.1/2)

18-49 leader: NCAA tournament/"60 Minutes" (4.2)

8 p.m.

CBS:
"60 Minutes"/"The Amazing Race" (10.5 million, 6.3/10)
NBC: "The Voice" rerun (5 million, 3.1/5)
FOX: "The Simpsons" rerun (3.1 million, 1.6/3)/"Bob's Burgers" rerun (2.55 million, 1.4/2)
ABC: "Once Upon a Time" rerun (2.5 million, 1.6/3)

18-49 leader: "60 Minutes"/"The Amazing Race" (2.4)

9 p.m.

CBS:
"The Amazing Race"/"The Good Wife" (8.8 million, 5.4/8)
ABC: "Revenge" (5.4 million, 3.4/5)
NBC: "The Voice" rerun (5.3 million, 3.1/5)
FOX: "Family Guy" rerun (3 million, 1.8/3)/"American Dad" rerun (3 million, 1.8/3)

18-49 leader: "The Amazing Race"/"The Good Wife" (1.9)

10 p.m.

CBS:
"The Good Wife"/"The Mentalist" rerun (7.7 million, 5.1/8)
NBC: "All-Star Celebrity Apprentice" (4.6 million, 3.0/5)
ABC: "Red Widow" (4.1 million, 2.7/4)

18-49 leader: "All-Star Celebrity Apprentice" (1.4)

Ratings information includes live and same-day DVR viewing. All numbers are preliminary and subject to change. Source: The Nielsen Company.

More ratings at Zap2it: Daily, weekly and cable
Photo/Video credit: Getty Images