TV ratings: Oscars improve on 2013 despite long running time

oscars-2014-ratings.jpgFast National ratings for Sunday, March 2, 2014

The Academy Awards unsurprisingly dominated Sunday night's ratings. Despite the show's 3 1/2-hour running time, though, ratings look to be up over last year's ceremony.

Final numbers for ABC's live telecast (which, incidentally, Nielsen measures only to 11:41 p.m. ET, when the final ad aired, rather than its actual end time just after midnight) will be available later in the day. But both the early metered-market ratings and the fast national numbers for the prime-time portion of the show are running ahead of last year.

ABC drew 35.15 million viewers and a 20.0 rating/30 share in households during primetime. CBS (5.4 million, 3.4/5) was the best of the rest. NBC (3.7 million, 2.4/4) came in third, and FOX (2.3 million, 1.4/2) trailed.

In the 18-49 demographic, ABC's 10.2 rating is up a tenth of a point over the fast-national number for Oscar night last year. CBS and FOX each scored a 1.0, and NBC came in at 0.9.

Sunday hour by hour:

7 p.m.

ABC:
"Oscars Red Carpet Live" (23.55 million viewers, 13.6/22 households)
CBS: "60 Minutes" (9.2 million, 5.9/9)
NBC: "Dateline" rerun (3.7 million, 2.4/4)
FOX: "Bob's Burgers" rerun (2 million, 1.2/2)/"American Dad" rerun (1.75 million, 1.1/2)

18-49 leader: "Oscars Red Carpet Live" (6.0)

8 p.m.

ABC:
"Ocsars Red Carpet Live" (33.3 million, 18.9/29)/86th Academy Awards (45.3 million, 25.2/36)
CBS: "The Amazing Race" (6 million, 3.6/5)
NBC: "Dateline" rerun (4.6 million, 3.1/5)
FOX: "The Simpsons" rerun (2.6 million, 1.5/2)/"Bob's Burgers" rerun (2.3 million, 1.4/2)

18-49 leader: Academy Awards (13.6)

9 p.m.

ABC:
Academy Awards (40 million, 22.5/33)
CBS: "The Mentalist" rerun (3.5 million, 2.4/4)
NBC: "The Voice" rerun (3.2 million, 2.1/3)
FOX: "Family Guy" rerun (2.7 million, 1.5/2)/"American Dad" rerun (2.4 million, 1.5/2)

18-49 leader: Academy Awards (12.0)

10 p.m.

ABC:
Academy Awards (37.7 million, 21.7/34)
NBC: "The Voice" rerun (3.4 million, 2.1/4)
CBS: "The Good Wife" rerun (2.9 million, 2.0/3)

18-49 leader:
Academy Awards (11.5)

Ratings information includes live and same-day DVR viewing. All numbers are preliminary and subject to change. Source: The Nielsen Company.

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Photo/Video credit: Getty Images