VW Super Bowl commercial channels 'It's A Wonderful Life' - WatchAdd to Favorites | Today
Volkswagen is hoping you'll bring appetite for nostalgia to the big game this Sunday.
The car maker unveiled its upcoming Super Bowl ad on Tuesday (Jan. 28) on "Today," nearly a week before the important event, revealing a riff on the classic "Every time a bell rings, an angel gets his wings" line from "It's a Wonderful Life."
The 2014 version? "Every time a VW hits 100,000 miles, a German engineer gets his wings."
The commercial, filmed in part at a VW Factory in Dresden, Germany, shows engineers as they "earn" their wings during some rather inopportune moments.
Oh, and what happens at 200,000 miles? You don't want to know.