'White House Down' for Independence Day: Free on July 4 for military and veterans
"White House Down" wasn't the box office success it was hoped to be, but Sony Pictures is trying to draw audiences into theaters to see it anyways. The studio announced that the newest Roland Emmerich summer blockbuster will be free for active members of the military and veterans on July 4.
Anyone with proper military identification can bring one guest with them to any AMC Theatres, Regal Entertainment Group, Cinemark Theatres and Carmike Cinemas for free admission to "White House Down" on July 4. Though not as patriotic as, say, 1996's "Independence Day," "White House Down" still is set in the nation's capitol and follows a policeman trying to save the president.
"It's a great way to celebrate the holiday and to honor and thank the troops for their service to our country," says Sony Pictures President of Worldwide Distribution Rory Bruer. Though it opened to a lukewarm $25.7 million, maybe a surge of the patriotic spirit -- and the promise of free movie tickets -- will be enough to get people in theaters for "White House Down."