'X Factor' picked up for second season

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simon-cowell-x-factor-ratings.jpgWhile no one is sure yet who will win Season 1 of "The X Factor," fans of the show can be certain of one thing, it'll be back next season. FOX announced Wednesday (Nov. 2) that the singing competition has been renewed for another year.

In a statement, FOX's head of Alternative Entertainment Mike Darnell says, "Picking it up is a complete no-brainer. Simon and his team have done an incredible job with the show."

While it's not the ratings juggernaut on the scale of " American Idol," the Simon Cowell-produced series has certainly delivered solid numbers. During last week's first live performance program, the show returned 11.4 million viewers and a 4.3 rating in the desired 18-49 demographic.

In addition to the ratings, the series has also done well in terms of business partnerships. Pepsi signed on for a reported $50 million sponsorship deal that includes the show's winner starring in a commercial for the soda maker. "The X Factor" has also struck deals with Verizon and Twitter for fan voting.
Photo/Video credit: FOX