'Bill Engvall Show' Travels to CBS
The cable channel and
Broadcast networks have been borrowing cable series to fill out their schedules for a few years now, but they usually come from within that network's media family, such as CBS airing
The arrangement in this case, Variety reports, is strictly a marketing swap. In exchange for CBS giving its show wider exposure, TBS will cede promo time to CBS to promote its fall 2008 schedule. No money changed hands.
CBS tells the trade paper that it's getting a "valuable off-net marketing opportunity" in the deal, while a TBS spokesperson says the one-time airing on CBS is a "great way for people to sample the show."