HBO Banks on More 'True Blood'
The network made the announcement Wednesday (Sept. 17), ten days after the series premiered to a middling 1.4 million viewers. HBO, however, notes that the ratings for the second episode improved to about 1.75 million viewers, and about 4 million people eventually watched the premiere over multiple airings and on demand.
"We are absolutely thrilled that the critics and our viewers have embraced 'True Blood,'" HBO boss Michael Lombardo says. "[Creator] Alan Ball has done it again -- made an addictive series that is unlike any other."
Based on the "Southern Vampire" series of novels by Charlaine Harris, "True Blood" is set in a world where
Production on the second season will begin early next year for a summer 2009 premiere.