Get a Whiff of 'Earl' for Sweeps
The folks at the Peacock are aiming to engage viewers' noses as well as their eyes with a breakthrough it's calling "Laugh 'n' Sniff." During the Thursday, May 3 episode of "My Name Is Earl," people equipped with special scratch-and-sniff cards will be able to smell the world of Camden County as well as watch it.
The cards will be inserted into issues of
Giving viewers smells as well as sights has been tried in the past, notably in
In the "Earl" episode, which kicks off a night of super-sized shows, Earl (
The show will run 35 minutes, followed by a 44-minute installment of "The Office," a 34-minute
NBC will super-size its comedies again the following week, with the "Earl" season finale,