Nine More for '30 Rock'
The network has given a full-season order to "
"In '30 Rock,' [creator/star]
Like "Studio 60," "30 Rock" is set behind the scenes at a sketch comedy show. It focuses on the fictional show's head writer, Liz Lemon (Fey), whose life is thrown into chaos by the arrival of a new NBC executive (Baldwin), who bullies her into hiring a mercurial movie star (Morgan) onto her show's cast.
The pickup comes one day after "30 Rock" made its time-period debut at 9:30 p.m. ET Thursday night. It drew about 6 million viewers -- on par with its season average -- and a 2.7 rating among adults 18-49, better than its season-long nubmer of 2.4. It retained about three-fourths of the audience from its lead-in, the season premiere of